Ready or Not, O.J. Media Circus 2.0 is Here

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Nobody asked for it, but we got it.

More than a decade after the first extravaganza, the O.J. Simpson media circus is back in town.

Simpson was released on bond late Wednesday and returned to his Florida home after spending three nights in a Nevada jail on charges ranging from kidnapping to robbery and weapons charges. He has not entered a plea.


The cast of characters we remember (or would like to forget) from the mid-1990s murder trial that had millions glued to their TVs will no doubt return in some form.

The script is different this time, but all too familiar.

O.J. has a new lawyer, not the late Johnnie Cochran.

The "Free O.J." shirts have already been printed up. "If the glove fits" cliches have been replaced with un-funny "What happened in Vegas ..." one-liners.

The Goldman family is back, looking for money to avenge their son's death, and touring the talk shows for interviews to share their pleasure of possible jail time for Simpson.

It's too early to tell who will play the part of Marcia Clark, Mark Fuhrman or Judge Alito in this new drama. And it's anyone's guess who will take the stand as the next Kato Kaelin.

Could the O.J. sequel end like the first? Is there enough evidence? There are rumors of a setup.

According to The Associated Press, legal experts say the prosecution's case could be clouded by issues including who had rightful ownership of the goods and the reputation of witnesses in the sometimes less-than-reputable world of memorabilia trading.

One thing that has NOT changed in this new storyline: America's craving for scandal.

Call it O.J. 2.0.

Remember, in 1994, bloggers didn't exist. Court TV gave us O.J., not the Internet. There were no camera phones in the courtroom. No TMZ exclusive. No "Celebrity Justice."

Be sure of this, America's appetite for this story will be far greater than it was back then and so will journalists vigorous reporting of it. It will NOT be lessened because we've heard it all before and we're tired of it.

O.J. 2.0 will be enhanced by the Web, streaming audio and video exclusives downloaded to your iPod.

But while the internet has made everything better, faster and up to the minute, O.J. is older. He 60. American can handle O.J. 2.0, but can he?

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