Ebony, Ivory and Bizarre Furniture Commercial Harmony

Racism doesn't make a lot of dollars or sense. Money is green, so why wouldn't you want to market to the widest range of potential customers?

Well, a fledgling hipster ad agency, Rhett & Link, has taken that idea to the next level. In an online ad for a local North Carolina furniture shop, the Red House, the company used race as the focal point of its marketing message.

The ad has gone viral as an awkward Internet marketing sensation. ...

This ad has generated some controversy by linking furniture sales to a discussion of racial reconciliation. Personally, I love the ad. I think it's always good when an ad or any other public event triggers a broad discussion about how our ideas on race play out. Rhett & Link go on to explain:

For those of you who think this video is racist, we'd like you to distinguish between "racist" and "racial." Racism is "hatred or intolerance of another race or other races." Racial is "of, relating to, or based on a race." This video is very obviously racial as opposed to racist. This video doesn't promote or feature hatred or intolerance. Rather, it's the very opposite. This commercial promotes inclusion and reconciliation, if not in a comical way. To point out the obvious, the irony in this video is that it's completely ridiculous for people to relate furniture to their race. People of all colors are welcome at the Red House, which is something that is taken for granted today, but there was a time in the not-so-recent past during which things as simple as a water fountain were NOT for everyone. Source: Rhett & Link

Okay, if you didn't like that commercial, allow me to present quite possibly the best, quirkiest furniture commercial ever!

Vintage Racist Advertising

Top left LOS ANGELES - DECEMBER 1: Brigitte Nielsen and Flavor Flav present onstage at the VH1 - Big in '04 on December 1, 2004 at the Shrine Auditorium, in Los Angeles, California. (Photo by Kevin Winter/Getty Images) Top right: 1899 -- Uncle Tom's Cabin: Topsy Illustration --- Image by © CORBIS; Bottom right: 1930s AC spark plugs ad in The Saturday Evening Post -- Photo by The Authentic History Center; Bottom left: This cartoon image provided by the New York Post appeared in the Post's Page Six Wednesday, Feb. 18, 2009. The cartoon, which refers to Travis the chimp, who was shot to death by police in Stamford, Conn. on Monday after it mauled a friend of its owner, drew criticism Wednesday on media Web sites and from civil rights activist the Rev. Al Sharpton. (AP Photo/New York Post) ** NO SALES ** Credit: Getty Images / Corbi / Authentic History Center / AP

Getty Images / Corbi / Authentic History Center / AP

Advertisement for an African-American slave sale.

Although the enslavement of mankind in general has been recorded as early as 1200 BC; the first African slaves were reportedly transported to the 'New World' in 1517. This is 76 years after the first black slaves were captured and taken to Portugal.

Bettmann / Corbis

African American Stereotypes: Products and Advertising c.1880s Tin of Nigger Hair Tobacco

For decades this product was sold in stores as chewing tobacco or for smoking. It was advertised as 'pure, unadulterated, fine old burley leaf.'

Photo Source: The Authentic History Center

The Authentic History Center

1888 -- Seal of North Carolina Tobacco - The Darktown Bowling Club Poster -- Image by © Swim Ink 2, LLC/CORBIS Seal of North Carolina Tobacco - The Darktown Bowling Club Poster

Swim Ink 2, LLC / Corbis

ca. 1890 -- Zoulou Powder Poster (French advertisement)

Because offensive advertising was permeated throughout the world for many years, (and still is, as you will see in a few upcoming slides) it should come as no surprise that in more modern times 'racism has become the scourge of European soccer stadiums.'

Swim Ink 2, LLC / Corbis

ca. 1899 --- Uncle Tom's Cabin: Topsy Illustration --- Image by © CORBIS Uncle Tom's Cabin by Harriet Beecher Stowe

Topsy was a stereotypical pickaninny character in the book, 'Uncle Tom's Cabin.' Uncle Tom was a slave in the book. The term 'Uncle Tom' is recognized to be offensive and a derogatory name for a black man who is abjectly servile and deferential to whites.

Corbis

ca. 1899 --- George Thatcher's Greatest Minstrels Poster --- Image by © CORBIS George Thatcher's Greatest Minstrels Poster

Early definition of minstrel: a medieval poet and musician who sang or recited while accompanying himself on a stringed instrument, either as a member of a noble household or as an itinerant troubadour.

The black-face minstrel act was a very popular form of entertainment in 19th-century America. White audiences were receptive to the portrayals of Blacks as singing, dancing, grinning fools. T.D. 'Daddy' Rice, the original Jim Crow, became rich and famous because of his skills as a minstrel. Interestingly though, when he died in New York on September 19, 1860, he was broke.

Corbis

African American Stereotypes: Products and Advertising 1899 Durkee's Salad Dressing advertisement, Harpers Magazine

Notice the broken English purportedly spoken by black Americans, 'We're gwine ter live high ter-night ...'

Photo Source: The Authentic History Centerr

The Authentic History Center

Advertisement for Clarence Brooks and Co.'s Fine Coach Varnishes uses racist stereotypes to depict a group of African-American adults and children as they cheer and watch two shirtless boxers, one of whom appears unconscious, accompanied by the text "the Championship Fight, Sullivan Wins," late 1800s. The Sullivan in the text is a reference to boxer John L. Sullivan, who fought bare-knuckled in several famous bouts.

Transcendental Graphics, Getty Images

Advertisement for the St. Louis Beef Canning Company features an illustration of a stereotyped African-American character sitting on a can of beef, accompanied by phonetically rendered, stereotypical dialect-style text that reads: 'No Sah! dont jine no Exodus so as dis Beef lasts,' late 1800s.

Showing blacks to massacre the English language, further perpetuated the false idea that African Americans were somehow unable to be educated.

Transcendental Graphics, Getty Images