On posters appearing around Washington D.C.'s Union Station, a smiling 8-year-old vegetarian from a Florida public school asks the question: "President Obama's daughters get healthy school lunches. Why don't I?"

It's part of the Physicians Committee for Responsible Medicine's campaign to extend school lunch legislation that would allow for more fruits and vegetables in school lunches. I'd say the ad is successful in that it's garnered some publicity.

But I'm guessing that the ad's creators are misguided if they think their legislation will win any special attention from the president now that they've singled out the first daughters as a gimmick. After all, I'm sure that every federal legislator's kid has the opportunity to have a healthy lunch, particularly those in private schools. ...

The White House refuses to respond to the campaign, which cost about $20,000 to keep the ads posted in Union Station for the month of August. The committee linked up with Jasmine after she spoke at a Hill nutrition briefing she attended with her mother, a University of Miami pediatric epidemiologist, earlier this year.

If White House officials respond at all, it will prove the campaign to be a huge success, said Washington communications expert Michael Robinson of Levick Strategic Communications. Source: Ads targeting Obama girls may anger White House, Erika Lovley - Politico.com

The White House has allowed plenty of photo ops with Sasha and Malia -- a few too many for my taste. But this ad didn't need to use them. If my kid was a vegan or vegetarian, I'd pack the lunch myself.

With ketchup designated as a vegetable, I sure wouldn't trust my vegan little one's diet to the public school hot lunch. That's a shame, but that's the truth. And since we're estimating 44 kids to a cIassroom in the fall, we could make similar ads targeting class size, reading materials, athletic facilities, all of it. Why go after the kids in any case?