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Citing her own positive experiences playing with Barbie dolls as a child, Stacey McBride-Irby, a Barbie designer for the past 12 years, has now created her own Barbie line, So In Style.
There used to be a time when African American dolls were hard to find; now, there are a number of offerings for black girls to play with, including So In Style, which further diversifies the offering. The So In Style line boasts a "positive play experience," where girls are not only inspired by their trendy playmates but are also exposed to a toy that actually mirrors their African American features.
The dolls, with their hip kicks, stylish poses and modern accessories (i.e., hoop earrings and neck chains), offer a contemporary cultural experience for girls.
According to a New York Daily News article, though, some of these "modernities" are not being wholeheartedly embraced. Some are arguing that the dolls draw on the wrong things and have too many "rap-inspired details":
"Not all black people like hip-hop," said Barbara Mootoo, 15, of Manhattan, looking at Kara's silver rope chain necklace. "They gave her a chain like a 50 Cent video."
Another feature being criticized is the long, flowing hair of each doll:
Tyaine Danclaire, 15, of the Bronx, liked Trichelle's straight, long hair because it looked like "a weave," but she thought the idea "was sorta racist."
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Black Barbies
Flip through black celebrity dolls through the years and the new So In Style dolls.
Mattel
/X17online.com
BlackVoices.com
Black Voices: What inspired you to create these dolls?
Stacey McBride-Irby: Since I was a child, I used to play with Barbie, and Barbie was an inspiration to me to become a designer. I created these dolls because I also want African American girls to have positive play experiences, and I want African American girls to be fully represented.
BV: There are other African American dolls on the market. How are So In Style dolls different?
SMI: They are different because they reflect more of our hues and features, like broader noses and different skin tones, and then there is the mentoring aspect.
BV: You mention how mentoring is important. How do you represent this with your doll line?
SMI: I have big and little sisters play together in positive ways. Grace and Courtney are in to science and drill team. Kara and Kianna are into math and music, and Trichelle and Janessa are into art and journalism.
BV: How are these interests played out by the dolls?
SMI: On the back of every package, there are play pieces that come with each of those themes.
BV: Barbie has made a number of African American dolls over the years, some in the likeness of Oprah Winfrey and Diana Ross. There were also culture-inspired dolls, such as the Kwanzaa Collector Barbie Doll. Did your collection pull from any part of this legacy?
SMI: Yes, I designed the AKA doll. It came out in June 2008. They were these beautiful black dolls. After I designed that, it really inspired me to create more dolls that represent African Americans.
BV: You mention that Barbie dolls inspired you to be someone successful. What message do your dolls drive home?
SMI: Barbie helped me meet my dream of becoming a designer, and I want my dolls to also allow African American girls to play, create and aspire to meet their dreams.
BV: You also mention that you want your dolls to serve as role models. In what way?
SMI: Well, mentoring is important to me, so I thought that creating big and little sisters together would teach girls the importance of mentoring.
BV: When do your dolls come out?
SMI: They came out in July, but they hit major yesterday. The big sister can be purchased for $19.99 and the little sister can be purchased for $7.99.
BMI: Why should moms buy your dolls?
SMI: Moms should get my dolls because the dolls represent their children and show them they can be anything.


Comments: (632)
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By: Cee Mee on 10/01/2009 8:13PM
Why does the black Barbie come with a child and no husband? Is Ken Jamal incarcerated or dodging child support? Why is she just fashionable with no career, or is she a teen mother? White Barbie is a doctor, Lawyer, or Indian Chief and when she has a child in her package its as a babysitter or married woman. Just widening the nose, thickening the cakes and kinking her hair is not a move forward. Even that plays to stereotypes. How is Mattel trying to play us after we have spent so many dollars through the years? Major Fail!
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By: tina on 10/02/2009 6:20AM
The article states that the smaller doll is her sister.
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By: oldmev on 10/02/2009 6:37AM
It isn't the Barbie line, it's an independent line by a person who had worked on designs for Barbies.
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By: zellie on 10/02/2009 11:36AM
The majority of the younger barbie dolls- skipper, stacy, kelly- are Barbie's sisters and not Barbie's children. Only one Barbie doll- Barbie's pregenat friend- was designed to be a mother.
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By: D on 10/02/2009 7:41AM
Are you really serious..
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By: Kel on 10/02/2009 7:45AM
The younger doll is barbie's sister which is supposed to influence "mentoring". The reason she is full of style and has no career is because she is still in school "science, art, journalism, etc" It was all written in the article above. I'm not too thrilled about the silver chain but it doesn't offend me. It is just a doll!!!
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By: Vicki on 10/02/2009 8:11AM
My father bought me barbies since i can remember and I dont remember the box saying this is barbies husband on them just like this line does'nt say this is her kid. Grow up Get over it By the way the so called white bady doll as a indian chief I better let my native american husband know so he can cause a conterversy like ya'll are doing Theres bigger fish to fry find something more meanful to get in a uproar about.
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By: -__________- on 10/02/2009 8:35AM
its not her child...its a black kelly...kelly is one of barbies sisters, as are skipper and kristy...
i'd also like to bring to attention of that girl that its just a doll and to stfu please :)
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By: Sandy on 10/02/2009 8:55AM
When I was little I grew up in an all white neighborhood. Never saw a black person til I was in Jr High. My brother gave me a black doll for Christmas when I was in 2nd grade. She was beautiful with her amber eyes that opened and shut and was by farmy favorite doll of all time. NEVER did it cross my mind that she was black. Kids don't see in skin color. They haven't been tainted by society yet.
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By: Chery on 10/02/2009 9:00AM
WHITE BARBIE HAS NEVER BEEN AN INDIAN CHIEF. THAT STATEMENT IS AN OXY 'MORON'. WE ARE NOT WHITE.
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