Comcast Boycott: Leaders Call for 100 Percent Black-Owned Shows

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The National Coalition of African-American Owned Media has called for Comcast to add 100 percent African American–owned channels to its cable lineup or they will boycott. This message was delivered via e-mail in a press release on Tuesday, in advance of a House Judiciary Committee hearing in Los Angeles on the proposed Comcast-NBC Universal merger.
Comcast and NBCU announced on Monday that Comcast would add at least three independent channels with "substantial" minority ownership over the next three years, but they did not define what "substantial" was.

Today, the two black-centered networks that offer black programming are not wholly owned by blacks: TV One is a partnership with Comcast and Radio One. BET, even in its initial stages, was influenced by investor John Malone, and eventually BET founder Bob Johnson sold the network to Viacom.

The problem of not having black programming, particularly so-called positive programming, though, is two-fold or even three-fold: We are in a time of increasingly integrated and successful casting ("Glee Girls" and "Grey's Anatomy," for example).

We're in a time when an Internet television show can be made with a quarter of the money it would cost to produce a cable network show, and we're in a time where the few black-centered shows are not of the same quality as the ones produced, say, in the '70s, such as "Good Times" and "The Jackson Five" cartoon (pictured above).


So it's likely that a financial boycott or a protest for a 100 percent black-owned network would fall on deaf ears. The big six, Disney, Viacom, TimeWarner, News Corporation, CBS and General Electric, will do well financially without it, so really it becomes a morality issue.

As a parent of two young children, I struggle to find anything that remotely mirrors the kind of shows I grew up with in the '70s. Will a boycott of Comcast make it happen in these times? Make them make a moral decision, because it may be the right thing to do? During a recession? You already know the answer.

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