The
National Coalition of African-American Owned Media has called for Comcast to add 100 percent African American–owned channels to its cable lineup or they will boycott. This message was delivered via e-mail in a press release on Tuesday, in advance of a House Judiciary Committee hearing in Los Angeles on the proposed
Comcast-NBC Universal merger.
Comcast and
NBCU announced on Monday that Comcast would add at least three independent channels with "substantial" minority ownership over the next three years, but they did not define what "substantial" was.
Today, the two black-centered networks that offer black programming are not wholly owned by blacks:
TV One is a partnership with Comcast and
Radio One.
BET, even in its initial stages, was influenced by investor
John Malone, and eventually BET founder
Bob Johnson sold the network to
Viacom.
The problem of not having black programming, particularly so-called positive programming, though, is two-fold or even three-fold: We are in a time of increasingly integrated and successful casting ("
Glee Girls" and "
Grey's Anatomy," for example).
We're in a time when an Internet television show can be made with a quarter of the money it would cost to produce a cable network show, and we're in a time where the few black-centered shows are not of the same quality as the ones produced, say, in the '70s, such as "
Good Times" and "
The Jackson Five" cartoon (pictured above).
So it's likely that a financial boycott or a protest for a 100 percent black-owned network would fall on deaf ears. The big six,
Disney,
Viacom,
TimeWarner,
News Corporation,
CBS and
General Electric, will do well financially without it, so really it becomes a morality issue.
As a parent of two young children, I struggle to find anything that remotely mirrors the kind of shows I grew up with in the '70s. Will a boycott of Comcast make it happen in these times? Make them make a moral decision, because it may be the right thing to do? During a recession? You already know the answer.
http://xml.channel.aol.com/xmlpublisher/fetch.v2.xml?option=expand_relative_urls&dataUrlNodes=uiConfig,feedConfig,localizationConfig,entry&id=868400&pid=868399&uts=1276003648
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Comments: (6)
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By: coco on 6/10/2010 11:13AM
With all the rich sport black millionairs running around taking that they do not want blackwomen, why can they do something for a change? Put all their resources together and buy out COMCAST, and have their own black tv station and stop degrade black women.Let their money work for them, instead of trying to buy white love. Rich black men put your money where you can find it and that is owning your own black businesses.
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By: rootsyd on 6/10/2010 1:25PM
I feel the writer, as a mother of three, I hated turning on the tv and realizing that there was nothing remotely reflective of my kids, all the cartoons are white, everybody in them, and if there is a Black, they are constantly a minor number of 1 or 2, surrounded by a gang of whites, GTF out of here w/ that. No tv programming today shows us as the majority, we're just some assimilated bunch. The "black" shows that are on tv today are mere bougie reflections of what we want to be, not of what we really are. I agree the programming in the 70s was far ahead of what's happening now.
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By: ADMR on 6/10/2010 1:02PM
100% Black Owned - ENVYus.
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By: MsBlaze on 6/13/2010 10:17AM
I am upset with comcast, the only black TV station is TV One and they
want us to pay extra to get it. I am stuck for 2 years, after my 2
years is up i am going back DISH. TBS is the only other station to
show black comedy, this is truely sad. The only time they show a lot
of black shows and movies is during Black History month in Feb. the
shortest month of the year.
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By: Marvice on 6/13/2010 12:34PM
This is what happens when you stop having respect and pride in where you come from. Some how all these minorities with money are finding it more profitable to get into ventures that cross over to the main public, which, you can't really blame them. However, if we as minorities would have kept the black pride that we had in the 70's and had brought it up throu now, we would not be having these problems. Money talks and B.S. walks. That's the way it is and that's the way it will always be. No one is going to put their money in something that people won't buy or invest. We as blacks have done it to ourselves by not supporting one another and always looking for what we can get for free or nothing. So now the big number of those who don't have will have to pull our resources together to try and see what we can buy as a people to do what we need done. This is the day I felt would come, where we as a race would no longer have the clout to demand what is right from anyone. As a whole we have portrayed ourselves in a way that others see as non threatening and unable to pull together and accomplish anything, so as a consequence we are ignored.
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By: Equalist on 6/16/2010 3:25AM
All this crying out for 100% black owned channels, and shows with all black cast, yet I question what the reaction would be if the whites were to demand the same? Or even Asians, Native Americans, or other races?
Paying extra for a channel specifically geared towards one demographic or the other is not out of the ordinary or unacceptible. There are multiple Latino channels that practice this, and there aren't even paid channels geared entirely towards Aisians, Native Americans, or other minorities, or even channels specifically geared towards and only showcasing whites. The tv service we have here, BET is the only specifically race geared channel on tv, and it comes with any tv package other than the very lowest without any extra charge.
Someone mentioned National Black History month, with a complaint that it is the shortest month of the year. Yet where is Asian history month, Native American history month, Latino history month, etc, and we all know there is never and likely will never be a white history month. Where are the constant public service announcements, and shows and tv movies focusing specifically on other races for an entire month of the year? When you have more than everyone else to begin with, you should be happy with what you have and not complain that it's not enough.
We live in a multicultural society, and have since this nation was founded. Not to say that things are always equal between the races, or ever have been, but they will never be equal as long as any one segment of society separates itself out from the others. No matter what color, race, or creed, we are all Americans, yet no one ever talks about American culture as a whole regardless of race, gender, or any other means we use to separate ourselves from one another. American culture is not black or white, it is all shades of brown and tan, whether pale or dark, and while we shouldn't disregard where we came from originally by any means, neither should we forget where we are now and where society as a whole is going.
There was a time when immigrants coming to this country came here to build a better life as Americans, sought to learn the language of the society at large, and once here, considered themselves simply American. Now there is so much separation from that single term American that it is saddening to even think about the loss of culture that is coming from it. Not to say that the culture of the place we came from originally should be forgotten completely, but the culture of where we are shouldn't be disregarded either. It is this seperation that we should strive to avoid if we are ever to be truly equal. We should have learned from segregation that seperate is never equal, and whether that seperation is forced or voluntary does not matter. The fact remains that it is still seperation, and is still and will always be unequal.
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