
South Africa's Dudu Tshabalala (pictured) was the first black woman to make it to L'Oreal's executive committee. She was climbing the corporate ladder quickly, making her way straight to the top. As a manager in the diversity group, she even represented the company at key events.
But the once-high flying executive now says that she is being ostracized for speaking up against racial injustices. She said that L'Oreal fudged the books by stating that it has 30 senior black "legislators" when there are only four. Tshabalala's court papers claim that the company is being "economical with the truth" in official reports.
Much of the target of Tshabalala's disdain is Phillipe Raffray, the company's managing director. He's the one who is allegedly working to have Tshabalala removed from the company, after declaring that the working situation was untenable. After Tshabalala made her claim that the company was fabricating the numbers deliberately, the total in the official report was reduced from 30 to four. Tshabalala has also filed suit to get her job back.
Although Tshabalala's case takes place in another country, this kind of behavior is all too common in corporations and other institutions around the world, including the United States. I've seen universities tell significant fibs about the numbers of minority faculty on campus or try to manipulate the numbers in ways that put them in a favorable light. Here are some tricks I've seen played on college campuses (I won't say which one):
1) Using the general term of "minority" to include anyone who is not white in their total. So, if you have a lot of Asians or Indians on campus that is counted the same as underrepresented minorities.
2) Claiming that it is impossible to keep track of the number of black professors on campus, although they can find a way to keep up with every other statistic imaginable. So when someone asks for the data, they can almost legitimately claim that they don't have it.
3) Focusing on the number of black students they have rather than the number of black professors, knowing full well that students are only on campus for four years, while faculty have real power and require a much greater investment.
4) Adding the numbers of visiting and adjunct professors. This tactic was used exhaustively by Supreme Court nominee Elena Kagan to justify her disgraceful hiring record at Harvard Law School. In her discriminatory behavior, Kagan was simply maintaining a strong Harvard tradition of excluding black law professors from their campus. (Harvard just recently gave tenure to only the second black female law professor in its nearly 200-year history.) Most faculty know, however, that being tenured versus visiting a campus is like the difference between marrying someone and having sex with them for a year.
5) Including every black person you can find in your statistics, no matter where they are from. Therefore, any black person from Africa, Cuba or anywhere else is used to pad the total.
There's a long list of tricks used in corporations, universities and other places to tell big, blatant lies about institutionalized racism. Many American organizations have a history of exclusion, since African Americans and other underrepresented minorities were not invited to the table when these institutions were founded. Therefore, years later, these organizations are dominated and run by whites, many of whom may refuse to adjust their policies to allow others to be a part of the establishment. Rather than doing the hard work to become truly diverse and directly confront racism of the past, many institutions choose to perpetuate historical racism by holding tight to racially divisive ways of doing business.
What's also consistently true when it comes to this story and others like it is that people of color who speak out against racism are punished for doing so. Additionally, many organizations add insult to injury by claiming that they are unsuccessfully searching high and low to find qualified minorities.
Such statements are glaring reflections of white supremacy, mainly because they are forgetting that the criteria used to decide who is qualified is based on a white supremacist foundation. So when thousands of highly qualified black scholars apply for positions at major universities, the faculty almost always chooses to nitpick their way in finding a reason that the person is not qualified. In other words, they become like Republicans in Congress who claim they want to get bills passed but find a reason that every bill they see is simply not good enough.
Perhaps it's time for the games to end and for people to be honest about diversity. At the very least, I am hopeful that some of the tricks and tactics I've listed above can be helpful to those who wish to push their organizations to a higher standard. They may get angry at you for making them do the right thing today, but remember that they also hated Dr. Martin Luther King Jr.
Dr. Boyce Watkins is the founder of the Your Black World Coalition and a Scholarship in Action resident of the Institute for Black Public Policy. To have Dr. Boyce's commentary delivered to your e-mail, please click here. 

Comments: (50)
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By: jodie rae on 8/04/2010 2:28PM
the very reason kagan should not be elected to the supreme court
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By: Judy on 8/06/2010 8:15PM
I HAD BEEN BUYING THEIR PRODUCTS FOR YEARS NOW , BUT I WANT BE BUYING ANY MORE. MANY WANTS US TO BE SEEN BUT NOT HEARD. MAY GOD BLESS
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By: vdog on 8/08/2010 10:05AM
Now let's see if sistas stop buying their products or just brush this off and continue to try to ASSIMILATE.
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By: Juana on 8/09/2010 4:52PM
Hmmmmmmmmm, I would have fired her just because her name is Du-du....lmao
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By: gmann on 8/08/2010 8:26PM
juana, why do ignorant fools like you come on B.V. with asinine comments like what you stated, All it does is show your stupidity! Now with a name like juana you should be the last one to mock this woman's african name, It's a probablity in africa that some may look at your name with the same disdain but i doubt they recommend that you loose your job because of it.
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By: bob on 8/04/2010 4:12PM
She should have minded her own business! She deserves to be fired. It is not her business,she works for a paycheck and has certain dutys she is responsible for, crying racism I am sure is not one of them. That is your job Boyce!
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By: Storm on 8/05/2010 12:51AM
bob, you don't have to GO TO HELL right now, but know that they are waiting for you....time does not matter. You will be reminded of all the evil you do here....no computer to hide behind....no grace of GOD to save you...too late to repent then.
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By: Janet on 8/05/2010 12:59AM
Boyce, what in the world are you saying? "She should have minded her own business." Your comments alone are unwise and unethical, and in this case, Boyce you should have minded your business. "The truth shall set you free." I am sure you are familiar with that “verse.” If not, no need to continue on with this conversation, it would be pointless…very large companies can get away with a small white or should I say cover-up LIE; and it is all good. Wake up my brother and make it your business! White folks stick together even when they are wrong. Black people tear each other apart by the way that you are thinking today. You think you are bad…I don’t, especially with your words today.
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By: stare k on 8/08/2010 2:21PM
To Bob So what you are saying is ,she should tell lies for the company .Like you all have lied on us/ still do. As for keeping her nose out of the business.That is what you all THRIVE ON .Keeping you noisy , nose stuck where it don't belong .
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By: Janet on 8/18/2010 1:12AM
Bob, I read your comments and said to me, “it is better for Bob/you not to speak, because every time you answer back, you show who you are inside an out. It is like a parasite (host) speaking in the nature and has no proper insight to reality. Now, because you don’t know any better, it is imperative that you study the culture and have an understanding that I’m not saying that minorities need to be pampered or treated special due to any possibility of lack of knowledge, we are fully equally equipped to work in the corporate world as well as the “upper class” living so to speak. “Why do you think they hire us, they Need us to get the job done.” Bob, I am going to teach you something right here – read on…
I did not get to read Madam C J Walker resume either.
Madam C J Walker, An African American (Black Women) she is a woman who came from the cotton fields of the South. From there she was promoted to the washtub. From there she was promoted to the cook kitchen. And from there she promoted herself into the business of manufacturing hair goods and preparations.
Remember, I told you that corporate world needs us just the same as they needed us to clean, cook and listen to the lies when the white man creped through the night to have sexual intercourse with our women. Then they said it wasn’t me…next thing you could see was a- what you called, it is okay to lie; half breed black baby!
Now Janet what are you saying! Integrity is the key to success…”you mentioned that it was not a law to lie.” One of the things schools don't teach in courses on the court system is that in almost every trial, at least one of the parties will step up to the witness stand, swear to tell the truth "so help me God," and then sit down and violate that oath.
Bob, that would be you once it goes to court… And it is you now!
See, what you failed to realize is, yes you can get away with a white lie; however, a white collar lie can end you up in court and then what!!!! This is why I am emailing you now, because of a LIE. You are tying up our people’s time, when we should be educating our children about “Bob”. I ask anyone else that read Bob’s email to move on.
It is a parasite (host) trying to take our people down by speaking about nothing. You can get them from Bob, contaminated food or water, a bug bite, or sexual contact. Your words are to what I am speaking on-waiting and wanting someone to read the disease…
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