
South Africa's Dudu Tshabalala (pictured) was the first black woman to make it to L'Oreal's executive committee. She was climbing the corporate ladder quickly, making her way straight to the top. As a manager in the diversity group, she even represented the company at key events.
But the once-high flying executive now says that she is being ostracized for speaking up against racial injustices. She said that L'Oreal fudged the books by stating that it has 30 senior black "legislators" when there are only four. Tshabalala's court papers claim that the company is being "economical with the truth" in official reports.
Much of the target of Tshabalala's disdain is Phillipe Raffray, the company's managing director. He's the one who is allegedly working to have Tshabalala removed from the company, after declaring that the working situation was untenable. After Tshabalala made her claim that the company was fabricating the numbers deliberately, the total in the official report was reduced from 30 to four. Tshabalala has also filed suit to get her job back.
Although Tshabalala's case takes place in another country, this kind of behavior is all too common in corporations and other institutions around the world, including the United States. I've seen universities tell significant fibs about the numbers of minority faculty on campus or try to manipulate the numbers in ways that put them in a favorable light. Here are some tricks I've seen played on college campuses (I won't say which one):
1) Using the general term of "minority" to include anyone who is not white in their total. So, if you have a lot of Asians or Indians on campus that is counted the same as underrepresented minorities.
2) Claiming that it is impossible to keep track of the number of black professors on campus, although they can find a way to keep up with every other statistic imaginable. So when someone asks for the data, they can almost legitimately claim that they don't have it.
3) Focusing on the number of black students they have rather than the number of black professors, knowing full well that students are only on campus for four years, while faculty have real power and require a much greater investment.
4) Adding the numbers of visiting and adjunct professors. This tactic was used exhaustively by Supreme Court nominee Elena Kagan to justify her disgraceful hiring record at Harvard Law School. In her discriminatory behavior, Kagan was simply maintaining a strong Harvard tradition of excluding black law professors from their campus. (Harvard just recently gave tenure to only the second black female law professor in its nearly 200-year history.) Most faculty know, however, that being tenured versus visiting a campus is like the difference between marrying someone and having sex with them for a year.
5) Including every black person you can find in your statistics, no matter where they are from. Therefore, any black person from Africa, Cuba or anywhere else is used to pad the total.
There's a long list of tricks used in corporations, universities and other places to tell big, blatant lies about institutionalized racism. Many American organizations have a history of exclusion, since African Americans and other underrepresented minorities were not invited to the table when these institutions were founded. Therefore, years later, these organizations are dominated and run by whites, many of whom may refuse to adjust their policies to allow others to be a part of the establishment. Rather than doing the hard work to become truly diverse and directly confront racism of the past, many institutions choose to perpetuate historical racism by holding tight to racially divisive ways of doing business.
What's also consistently true when it comes to this story and others like it is that people of color who speak out against racism are punished for doing so. Additionally, many organizations add insult to injury by claiming that they are unsuccessfully searching high and low to find qualified minorities.
Such statements are glaring reflections of white supremacy, mainly because they are forgetting that the criteria used to decide who is qualified is based on a white supremacist foundation. So when thousands of highly qualified black scholars apply for positions at major universities, the faculty almost always chooses to nitpick their way in finding a reason that the person is not qualified. In other words, they become like Republicans in Congress who claim they want to get bills passed but find a reason that every bill they see is simply not good enough.
Perhaps it's time for the games to end and for people to be honest about diversity. At the very least, I am hopeful that some of the tricks and tactics I've listed above can be helpful to those who wish to push their organizations to a higher standard. They may get angry at you for making them do the right thing today, but remember that they also hated Dr. Martin Luther King Jr.
Dr. Boyce Watkins is the founder of the Your Black World Coalition and a Scholarship in Action resident of the Institute for Black Public Policy. To have Dr. Boyce's commentary delivered to your e-mail, please click here. 

Comments: (50)
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By: bob on 8/12/2010 7:46AM
Kwamee I cant say I disagree that the government or the powerful elite whites are doing this. They are the people that the white people also despise. the problem is that the same people that that site is talking about are the same people that are not only experiment on blacks but whites also. Just look at the comments on this site black against white,white against black. they are smarter than us. The race division in this country proves it!
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By: selwyn on 8/09/2010 1:08AM
The black culture of America does not come together as one whole, and do something about injustice.- What I mean by one whole, is the entire African American people.-Not one hundred,or a thousand,or ten thousand.-But let's hear from hundreds of thousands of our black brothers and sisters.-in fact, let's SEE OUR BROTHERS AND SISTERS IN THE FLESH, as we did in the 60's.-At least they did something for the good.-The web is the lazy way for us to speak-out now.-As easy as we can get on line, it's as easy for whom ever, to manipulate what we put on the web.-So let's try our best please people!!
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By: pkd on 8/08/2010 9:49PM
BOB AND PEOPLE LIKE YOU ARE IDIOTS!!!!!
I AGREE WITH THE PERSON THAT SAID KAGAN SHOULD NOT BE THE SUPREME COURT JUDGE
I AM A BLACK PERSON THAT HAS BEEN TREATED BAD IN THE WORKPLACE,WHEN TRYING TO GET HELP FROM EEOC OFFICE
AN ASIAN HANDLED MY CASE,THAT COULD CARE LESS.HOW CAN THIS HAPPEN IN 2010 IN AMERICA?
I ALSO WILL NOT BUY THIS COMPANY'S PRODUCTS.
STAND UP FOR OUR RIGHTS
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By: evett726 on 8/09/2010 12:33PM
I don't even use their products yeah!
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By: Alex on 8/09/2010 12:55PM
"She was climbing the corporate ladder quickly, making her way straight to the top. As a manager in the diversity group..."
Now isn't this telling; she didn't make her way to the top by working in "Research & Development", "Sales", or any other position that directly contributes to the bottom line of L'Oreal. No, she worked as manager in the "diversity group".
How much you want to bet she was hired BECAUSE of the color of her skin (so much for "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.") than for the content of her character...or the content of her intellect?
We HAVE to hire you in spite of your laziness and poor job performance. And you wonder out loud why we are repelled by you...
"Many American organizations have a history of exclusion, since African Americans and other underrepresented minorities were not invited to the table when these institutions were founded."
Gee "Doctor", do you suppose that maybe...just maybe...that those awful White racists that founded these organizations did so NOT to "invite" anyone "to the table", as you put it but did so for their own personal profit? Where in the Hell did you acquire the notion that ANYONE "owes you" a place at the top? Perhaps those "White debbils" at the top got there by studying their asses off and getting good grades as opposed to dunking basketballs over at the Rev. Dr. LeRoy Watermelon Black Student Union?
A White man with a degree from a community college can accomplish more than a black from Harvard who got their via a "minority presence scholarship".
Please keep up the moaning and groaning, black people; the Mexicans have ZERO sympathy for you or the race card you've been playing on my people since the 60's.
And my people are waking up, too. What will you do when the race card is increasingly met with ", Yeah, whatever..."?
Riot?
Burn your houses down?
(Do I need to guess?)
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By: Legend 2005 on 8/09/2010 4:07PM
Bob you sure you are not Tom or a cracker on the wrong panel. I think you should mind your business and join the 21st century and recognize that JIM CROW IS DEAD!
BLACK POWER!
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By: bob on 8/12/2010 7:39AM
legend You are right it is the 21 century. You race crap is coming to an end. You have been given more opportunities than any other races based on skin color and still you whine and cry. Just in the past month this site is loaded with black failure at the worksite blamed on whites. Some resulting in murder of whites. You really think that this will result in black power? think again! Or don't think, that seem to be the norm on this site.
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By: Kwamee Tillman on 8/12/2010 11:11AM
@BOB.
WWW.DIVINEBLACKTRUTH.COM
is not a website looking to play anyone for fools.
@BOB.
Maybe, in your mind: "White and Black people are in the same boat".
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By: bob on 8/12/2010 4:56PM
I never said white people were in the same boat as black people. white people are hard working family type people who are law abiding blacks are not! whites are strong and proud. Blacks are weak and needy. Blacks cannot even be called names and they whine and cry racism they always have a excuse for failure. You are part of the white mans burden! I was implying that the government does the same thing to other races but the blacks need a conspiricy to explain their lack of success.
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By: Janet on 8/13/2010 11:48PM
Bob, I read your comments and said to me, “it is better for Bob/you not to speak, because every time you answer back, you show who you are inside an out. It is like a parasite (host) speaking in the nature and has no proper insight to reality.
Now, because you don’t know any better, it is imperative that you study the culture and have an understanding that I’m not saying that minorities need to be pampered or treated special due to any possibility of lack of knowledge, we are fully equally equipped to work in the corporate world as well as the “upper class” living so to speak. “Why do you think they hire us, they Need us to get the job done.”
Bob, I am going to teach you something right here
read on…
I did not get to read Madam C J Walker resume either.
Madam C J Walker, An African American (Black Women) she is a woman who came from the cotton fields of the South. From there she was promoted to the washtub. From there she was promoted to the cook kitchen.
And from there she promoted herself into the business of manufacturing hair goods and preparations.
Remember, I told you that corporate world needs us just the same as they needed us to clean, cook and listen to the lies when the white man creped through the night to have sexual intercourse with our women. Then they said it wasn’t me…next thing you could see was a- what you called, it is okay to lie; half breed black baby!
Now Janet what are you saying!
Integrity is the key to success…”you mentioned that it was not a law to lie.” One of the things schools don't teach in courses on the court system is that in almost every trial, at least one of the parties will step up to the witness stand, swear to tell the truth "so help me God," and then sit down and violate that oath.
Bob, that would be you once it goes to court… And it is you now!
See, what you failed to realize is, yes you can get away with a white lie; however, a white collar lie can end you up in court and then what!!!!
This is why I am emailing you now, because of a LIE. You are tying up our people’s time, when we should be educating our children about “Bob”.
I ask anyone else that read Bob’s email to move on.
It is a parasite (host) trying to take our people down by speaking about nothing. You can get them from Bob, contaminated food or water, a bug bite, or sexual contact.
Your words are to what I am speaking on-waiting and wanting someone to read the disease…
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