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Procter & Gamble's Gillette brand is ending its endorsement deal with golfer Tiger Woods as of Dec. 31.
The men's grooming company will not renew its sponsorship deal with Woods as part of a plan to phase out its Gillette Champions marketing campaign in the first quarter of 2011, said Gillette spokesman
Under the strategy, Gillette is cutting ties with Woods, soccer players Thierry Henry, Kaka, Rafa Marquez and Lionel Messi and other athletic endorsers around the world, said Norton. However, it's keeping other athletes who served as Gillette champions in global or local marketing efforts. They include: shortstop Derek Jeter of the New York Yankees; tennis star Roger Federer and Washington Capitals star Alex Ovechkin.
Woods, Federer and Henry launched the Champions campaign in 2007 and it became one of the most successful global marketing efforts in Gillette's history. Eventually, Gillette used 38 different athletic endorsers from seven different sports to reach consumers in 180 countries.
In an e-mail to USA TODAY, Woods' agent, Mark Steinberg of IMG Worldwide, said: "The contract between Tiger and Gillette expires at the end of this year. Gillette is ending their 'Champions' campaign. That is the reason for not continuing."
Source: USA Today
Kevin Eason is a freelance editorial cartoonist and Illustrator from New Jersey. His brand of satire covers news events in politics, entertainment, sports and much more. Follow him on Facebook.
Comments: (18)
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By: You Know Who on 12/24/2010 1:01PM
He did not lose it, he throw it away, money , wealthy , those factors do affect the brain.You do not have to be a genious to play golf, most althletes can not handle money, their brains are in their penis.
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By: Just Wondering on 12/25/2010 7:34AM
I agree with you. It's sad how bad decisions messes up a wonderful and rewarding career. He could had just threw on a wig and played dress up with his wife to spice up things. But he chose to sleep around with all these women like he wasn't going to get caught. He is shameful and he got what he deserved plus more
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By: FRANK on 12/28/2010 3:56PM
I'VE ALWAYS BEEN GLAD TO SEE A BLACK PERSON PERFORM WELL IN THE TRADITIONALLY WHITE GOLF GAME...BUT FOR TIGER NOT TO EMBRACE AND BE PROUD OF HIS BLACK SIDE, HAS ALWAYS BEEN A LET DOWN...
THEN WITH HIS EDUCATION, TALENT, AND GREAT WEALTH, HE GOES AND MARRIES A DAMN CHEAP RICH FOLKS GOLD DIGGING NANNY....
HE COULD HAVE HAD ANY WOMAN OF SUBSTANCE BUT ALL HE NEEDED WAS A WHITE WOMAN WITH A PRETTY BLOND HAIRED ASS AND An EMPTY BAG...
TIGER THOUGHT HE WAS SOMEWHAT "MORE" THAN A BLACKMAN BUT AS SOON AS CONTROVERSY CAME, HE LEARNED WHAT HE WAS BECAUSE A WHITE SPORTSMAN NEVER WOULD HAVE GENERATED SO MUCH PRESS, HATRED, LAWSUITS, AND ATTENTION FOR CHEATING ON A WIFE....
HOPEFULLY TIGER LEARNED HIS LESSON BUT I SORT OF DOUBT IT...'TIGERS NEVER CHANGE THEIR STRIPES'
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By: shed on 12/25/2010 4:43AM
After seeing how he treated his half brother, as well as dogin out his wife, woods is just not a nice guy at all, matter of fact he is a creep.
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By: Judy on 12/25/2010 7:56AM
No doubt there will be those that try to blame this on President Bush or ,"tha white mens," however only that Woods boy is to blame.
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By: donna on 12/25/2010 10:43AM
Woods threw it all away.....nobody helped him...he is a real creep...you have to be a fool to think there isn't someone out there using you for your money or to get ahead in life...I mean come on..look in the mirroe your about BUTT UGLY!!!!
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By: Doug on 12/26/2010 9:44AM
You all are nut cases, you think you are smarter than TIGER not even close, and as far as golf it takes a real person to beat the field of golf like he has and still will do. His game will be back because he wants to make it come back. Hes also gave more of his winnings to charities than any celeberty. he actualy made a foundation unlike any of you have done, he needs not gillette, he will make it with no problems. Say what you want anyone that likes golf or has played the game knows the real truth it takes some real game to be a golf winner,you really can't even compair football or baseball to golf, golf is way more demanding. Oh and all the crap about Tiger is cool hes still a multi million dollar man. He owes no one anything in life he was and is a golfer, not a hero, not a leader justa man. And maybe he had some faults but you all have your own faults LQQK deep in to your own lives before you critize others. You go TIGER we know you will break records that most don't want you to break but you will do it anyways, your name will go down in to history as the greatest golfer ever.
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By: The Truth Hurts on 12/26/2010 12:30PM
Um, you're absolutely wrong on so many levels. Tiger Woods will NEVER play the same. His game is gone for good because of his stupidity. He does owe someone something and that would be his children. He was obligated to his children to be a FATHER that would protect, nurture, and educate them to the best of his abilities, and how will he do this now that he's divorced? What he did is bigger than a MISTAKE. He messed his destiny up trying to be a player. He ruined his family. Sure, you'll see him probably not long for now with a money hungry bimbo or two hanging off of him, but he'll never have the RESPECT he once had before he got caught. Being the greatest of anything is irrelevant when you don't have a special person in your life whom you care about to share it with. There'll also be a caption (or maybe a few pictures of his jump offs) next to his greatest golfer ever reading "Divorced by his wife for having sex with over a dozen women".
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By: Pink on 12/26/2010 10:58AM
Tiger lost his contract with Gillette, and there are probably other endorsements that he will loss. Just like he violated the marriage contract he had with his Ex-Wife...by allegedly being with 15 to 20 women....it's now coming home to roost. Personally I don't care "Jack" about Tiger bc he has never embraced the black side of his heritage.
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By: shukura on 12/27/2010 7:44AM
I hope all those white women were worth losing all that revenue! Thanks for not treating us Black women like dogs, Tiger!
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